All work
Building Materials
Darden Building Materials
Modernized a 100-year-old supplier's site and reached page one for branded terms in 30 days.
Web DesignSEOPaid MediaVideo
- Years in business
- 100+Years in business
- To branded page one
- 30 daysTo branded page one
- Client since
- 2015Client since
01
The problem
Despite over a century in business, Darden wasn't appearing on page one for its own branded search terms, which concerned the client — and its website needed modernizing.
02
The approach
We modernized the site for a friendlier experience, ran SEO starting with branded terms and expanding into categories (fireplace mantels, flooring, windows), turned each SEO article into a linked YouTube video, and layered in paid advertising.
03
The outcome
Branded-term rankings improved within the first 30 days, and the article-to-video program extended reach across search and YouTube.
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